GlobalBees

GlobalBees is an innovative company that specializes in acquiring and scaling direct-to-consumer (D2C) brands across various categories such as beauty, home care, personal care, nutrition and wellness, fashion jewelry, and eyewear. Founded in 2021 by Nitin Agarwal, a former executive at Paytm and Flipkart, GlobalBees has quickly grown to become a leading platform in India for nurturing and scaling D2C brands.

The company operates on a Thrasio-style business model, which involves acquiring innovative digital companies in different sectors like grooming, personal care, home care, kitchen, food and nutrition, and sports and leisure. GlobalBees assists these companies in scaling their operations and expanding their presence in marketplaces both in India and internationally.

GlobalBees offers several benefits to its partner brands and consumers. These include reducing the costs of running and scaling a D2C brand by providing end-to-end support and services such as product development, marketing, distribution, and customer care. They also ensure high quality and convenience in their products by using natural ingredients and cruelty-free practices, along with offering innovative technology.

Some of the brands under the GlobalBees umbrella include The Better Home, andMe, Prolixir, Absorbia, Yellow Chimes, Rey Naturals, Healthy Hey, Intellilens, The Butternut Company, Strauss, Mush, and Reach.